[e-commerce] Russian ecommerce Success story Ozon may say yes to Amazon

According to the Tech online magazine TheNextWeb,, which revenues amounted to $492m (fuelled by an annual growth of 67%), is considering an IPO in order to strengthen its local presence, boost its international growth and compete with global ecommerce giants such as Amazon, Ebay or Rakuten.

Maelle Gavet, Ozon’s CEO, explains to EWDN, that “[Ozon’s] target is that in ten years time whenever you do online shopping in Russia, 80% of people will do shopping through an Ozon type of shopping, or using Ozon services. What I mean by that is that either you will go to one of our B2C website like, Ozon Travel or Sapato, or you would go to a website that would be powered by the Ozon group, or your parcel would be handled by O’Courier”.

Ozon wants to conquer 80% of Russia’s ecommerce sector by 2013

For Ozon’s CEO, the company is competitive enough to resist foreign rivals thanks to important logistics networks, adding that the company, which has just expanded its business to Kazakhstan, is seeking more business opportunities outside Russia, especially in neighboring countries such as Ukraine, Latvia and Lithuania.

When asked by The Next Web if the company would accept to be acquired by US giant Amazon in the near future, Maelle Gavet replied a simple ‘it would be cool’, but making clear that the current agenda of Ozon is to deepen its growth, not to be sold.

It is worth remembering that after Amazon which opened an office in Russia earlier this year and Paypal which has been delivered a license by the authorities, many others international ecommerce players are coming in Russia. Such as ASOS which has launched a Russian platform in May, while sharing economy leader airBnB shall arrive in Russia in the coming months.

About Samir Abdelkrim

Fondateur et éditeur de StartupBRICS, Samir Abdelkrim possède 7 années d'expérience dans la croissance économique et technologique des pays émergents et en développement, dont 6 années passées à couvrir la région MENA. Samir se spécialise depuis 2012 sur les BRICS et a créé StartupBRICS, le premier blog en français 100% dédié à l'actu Tech et Startup des Pays Emergents

Laisser un commentaire

Votre adresse de messagerie ne sera pas publiée. Les champs obligatoires sont indiqués avec *